The Fox News host Tucker Carlson has lost advertisers after saying on the air last week that allowing certain immigrants into the United States “makes our own country poorer and dirtier and more divided.”
By Tuesday, 11 companies — including IHOP and TD Ameritrade — said they would stop advertising on his prime-time show, “Tucker Carlson Tonight.”
Mr. Carlson made the comments at the start of his Thursday program, during which he discussed the arrival of Central American immigrants in Tijuana, Mexico. In those opening remarks, he mocked those who believe “we have a moral obligation to accept the world’s poor.”
His rhetoric prompted Pacific Life Insurance to say on Friday that it would not advertise on the show in the coming weeks, adding, “As a company, we strongly disagree with Mr. Carlson’s statements.”
On Monday’s program, Mr. Carlson reiterated his remarks and accused liberal opponents of trying to silence him by calling for an advertiser boycott.
By Tuesday, more companies — including NerdWallet, Minted and Ancestry.com — had announced that they would not advertise on his show.
The job search site Indeed.com removed its ads from the program in October, calling it “highly polarizing,” and Mr. Carlson’s recent comments reinforced the company’s decision to cut ties with the host.
“The advertising dollars that we spend absolutely fund the programming that is on the air, and that is a factor,” Paul D’Arcy, Indeed’s senior vice president for marketing, said in an interview. “We have to advertise on a wide variety of programming, and where we draw the line is on programming that violates a set of standards