MENLO PARK, Calif. — In a glass conference room at its California headquarters, Facebook is taking on the bonfires of hate and misinformation it has helped fuel across the world, one post at a time.
The social network has drawn criticism for undermining democracy and for provoking bloodshed in societies small and large.
But for Facebook, it’s also a business problem.
The company, which makes about $5 billion in profit per quarter, has to show that it is serious about removing dangerous content. It must also continue to attract more users from more countries and try to keep them on the site longer.
How can Facebook monitor billions of posts per day in over 100 languages, all without disturbing the endless expansion that is core to its business? The company’s solution: a network of workers using a maze of PowerPoint slides spelling out what’s forbidden.
Every other Tuesday morning, several dozen Facebook employees gather over breakfast to come up with the rules, hashing out what the site’s two billion users should be allowed to say. The guidelines that emerge from these meetings are sent out to 7,500-plus moderators around the world.
The closely held rules are extensive, and they make the company a far more powerful arbiter of global speech than has been publicly recognized or acknowledged by the company itself, The New York Times has found.
The Times was provided with more than 1,400 pages from the rulebooks by an employee who said he feared that the company was exercising too much power, with too little oversight — and making too many mistakes.
An examination of the