The New York Times said on Monday that it was exiting its partnership with Apple News, as news organizations struggle to compete with large tech companies for readers’ attention and dollars.
Starting on Monday, Times articles were no longer appearing alongside those from other publications in the curated Apple News feed available on Apple devices.
The Times is one of the first media organizations to pull out of Apple News. The Times, which has made adding new subscribers a key business goal, said Apple had given it little in the way of direct relationships with readers and little control over the business. It said it hoped to instead drive readers directly to its own website and mobile app so that it could “fund quality journalism.”
“Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules,” Meredith Kopit Levien, chief operating officer, wrote in a memo to employees. “Our relationship with Apple News does not fit within these parameters.”
An Apple spokesman said that The Times “only offered Apple News a few stories a day,” and that the company would continue to provide readers with trusted information from thousands of publishers.
“We are also committed to supporting quality journalism through the proven business models of advertising, subscriptions and commerce,” he said.
The news business has had a complicated relationship with Silicon Valley for decades. Companies like Google and Facebook have decimated newspaper advertising sales