The company expects to end the year with about 8.5 million. In its quarterly results, it reported holding nearly $1 billion in cash.
The New York Times Company said in a statement on Wednesday announcing its quarterly earnings results that it had eight million subscriptions and expects to add as many this year as it did in 2019, when President Donald J. Trump dominated headlines and a pandemic had yet to melt the global economy. The company estimated that it will have 8.5 million paid print and digital subscriptions by the end of 2021.
Meredith Kopit Levien, the chief executive, said in the statement that the company’s performance was “a testament to the success of our strategy” of focusing on digital subscriptions. She put the potential market size of Times readers at 100 million, adding that there was an opportunity to continue to invest while “daily habits are up for grabs.”