Bottled water brand Evian is to launch its first-ever sparkling water product, which will be available in both recyclable aluminium cans and 100 per cent recycled plastic bottles.
The product, which is initially available exclusively at supermarket Tesco, is aimed at encouraging “healthy hydration”, the company said.
Shweta Harit, vice president of marketing at Evian, said: “Evian Sparkling represents new possibilities for the brand, as we reimagine our uniquely-sourced water into an exciting new product. Available for the first time in recyclable aluminium cans, this latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do at Evian.”
The launch follows the launch of the high profile company’s ‘Drink True’ global campaign, which celebrates – the firm states – the ‘authenticity and honesty’ that reflects the purity of Evian mineral water.
“Evian has always been committed to preserving nature, working not only to protect its water source, but