The John Lewis Partnership has committed to ensuring the soy, palm oil, cocoa, beef, leather, timber, and man-made cellulosic materials in its own-brand products do not cause deforestation, as part of a new package of measures announced this morning designed to help nature and reduce carbon emissions.

The zero-deforestation pledge forms part of the John Lewis and Waitrose owner’s new “Plan for Nature”, which the company said had been designed to reduce the impact of the businesses’ commercial activities on the natural world.

In addition to the new pledge, the company announced it has partnered with charity WWF on a £2m fund that will support ecosystem protection and regeneration projects in the UK and India and pledged to fund sustainable water management programmes in three key fresh-produce sourcing areas.

The firm has also vowed to ensure all key raw materials in its own-brand products will be from “sustainable or recycled

Keep reading this article on Business Green - Incisive Business Media (IP).

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