Google the term ‘circular economy’ and the top search results are a bunch of definitions. The circular economy is still nascent – think tank Circle Economy argues that the world is less than nine per cent circular because only 8.6 per cent of the materials extracted from the earth are reused – but a growing number of people and companies are establishing systems to move away from a linear economy.
Google is one such company. Yesterday it announced a three-month circular economy accelerator program for Seed to Series A start-ups and NGOs that are using technology to solve circularity challenges – including reuse, refill, recycling, composting, fashion, food, safe and circular materials and the built environment – in the US and Asia Pacific region.
Applications for the accelerator open today and will be accepted until November. The tech giant will pick 10 to 15 start-ups and NGOs to participate.