The government is set to launch a public information campaign to encourage people to save energy, following months of pleas from activists and business groups for Ministers to do more to encourage energy-saving measures.

According to reports in the Times, the government has drawn up plans for a “full-scale” public information campaign, fronted by ministers and celebrities and featuring broadcast adverts, social media messaging, and online advice. The campaign could have a budget of up to £25m, which would be considerably higher than the £15m budget that was previously floated when the short-lived Truss administration was weighing similar proposals.

The paper reported that Ministers were weighing three options for a public campaign, including a modest £5m campaign based on current energy saving advice and two wider ranging plans. The Times said that while no decision had been finalised the most ambitious campaign was the most likely to be approved.

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