Viewership is down in the early going of CNN’s new 9 p.m. programming strategy, as the network tries to reinvent itself.
CNN’s new chairman, Chris Licht, debuted a novel experiment last month to revive his network’s flagging prime-time ratings, betting that viewers would tune in for a mix of exclusive interviews and specials dedicated to hot-button topics like fentanyl abuse and the war in Ukraine.
Viewers have had other ideas.
Since Mr. Licht’s 9 p.m. experiment, “CNN Primetime,” began airing several times a week on Feb. 22, viewership has fallen below what the network was drawing in the time slot just a few months ago.
At 9 p.m. on March 8, more Americans watched “Homicide Hunter: The Man With No Face” on the Investigation Discovery cable network than CNN’s exclusive interview with President Volodymyr Zelensky of Ukraine. Two days earlier, an afternoon broadcast of “Ancient Aliens” on the History Channel drew a bigger audience
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