Social enterprise ChangeNOW has announced it has partnered with sports impact group 17 Sport to launch the Sport Sponsors Climate Pledge – a new commitment which seeks to link sport’s sponsorship deals to efforts to reduce emissions across the sector.
International sport sponsors EDF, Orange, Accor, and Sodexo are the first companies to sign up to the pledge, which aims to encourage more sport’s clubs and related businesses to embrace science-based emissions targets. The social enterprise said it expects “several other signatories” to sign up in the coming weeks.
Kevin Tayebaly, ChangeNOW’s co-founder, said that thanks to its high profile the sports industry could play a “key” role in tackling the climate crisis.
“It has the power to open our eyes to our own reality, but to do so, it must set the standards we aim to adopt globally,” he added. “With this pledge, the sport ecosystem today shows the
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