Sainsbury’s has announced a new commitment to sustainable fish sourcing, confirming all its own-label canned tuna will now be both 100 per cent Marine Stewardship Council (MSC) certified, as well as being pole and line caught.
The supermarket said the new pledge forms part of its wider ambitions to ensure responsible fish sourcing as it underscored its commitment to ensuring 100 per cent of its seafood sales are independently certified.
As well as now carrying the MSC logo on all its own-brand range of canned tuna, Sainsbury’s said it is moving to 100 per cent pole and line caught tuna. The approach slashes the risk of by-catch, has a lower environmental impact, and supports local fisherman employment.
The supermarket added that it has now become the biggest importer of pole and line caught tuna from the Maldives, where tuna fishing is the country’s second-largest income generator after tourism.
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