You are currently viewing Games Are Proving Their Pull on News and Tech Sites

What’s a five-letter word for an activity that media and technology companies are increasingly relying on to gain subscribers and keep them coming back?

G

A

M

E

S

Apple released a series of word-focused puzzles in its subscription news service last fall. LinkedIn, which is owned by Microsoft, debuted a set of word games this spring. News sites including Morning Brew, The Washington Post, Vox Media and The Boston Globe have added new puzzles beyond the crossword and hired staff to work on games. The publication you are reading has also invested in a collection of brainteasers.

It isn’t all fun and games, exactly. For media companies, games are a way to attract new customers as their sites face declining traffic from Google, X and Meta, which have backed away from emphasizing news. For tech companies with editorial offerings, the puzzles are a way to entice new subscribers while engaging existing users who may not return

Keep reading this article on The New York Times Media & Advertising.

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