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A utility sends phone alerts when wind power is cheap. A builder sells “zero bill” houses. They’re among several experiments to redefine how people value electricity.

Were Heathcliff to roam the blustery moors around Wuthering Heights today, he might be interrupted by a ping on his cellphone saying something like this: The wind is raging, so power is cheap. It’s a good time to plug in the car.

OK. So the 18th-century literary occupants of these windswept hills received no such pings.

But Martin and Laura Bradley do. They live in Halifax, an old mill town below the wuthering, or windy, heights of West Yorkshire. And when a squall kicks up, producing a surplus of electricity from wind turbines on the moor, their phones light up with a notification, like one that informed them of a 50 percent discount one Saturday in October.

The Bradleys plugged in their electric Kia, started a load of

Keep reading this article on The New York Times Energy & Environment.

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