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The festival’s longtime president is leaving the festival, as are about 10 others. Its owner, Penske Media, told staff members about the changes on Friday.

Penske Media, the large publishing and events company, has quietly shaken up some of the top leadership of South by Southwest, the prominent media and tech festival.

The festival’s president, Hugh Forrest, has left the company, as have 10 others, including its longtime head of communications and its chief technology officer. Penske told 150 festival employees about the changes in a video call on Friday held by Jenny Connelly, Penske Media’s executive vice president, product and technology.

According to statements released by Penske Media, the festival’s board elected Ms. Connelly to lead the organization as “director in charge.” “When Hugh was told he wasn’t going to get the C.E.O. role at SXSW, and would be reporting to her, Hugh made the decision to leave SXSW,” said the statement.

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