The implications for the industry could be significant, given that most other streaming services have copied Netflix’s design.

The most powerful home page in entertainment is about to look a lot different.

Beginning next week, Netflix will introduce a new home page design for television screens, the company’s first serious makeover since 2013. The redesign, which features fewer titles but more video and animation, is intended to present a sleeker look and get “people to press play, and stay,” the company said.

The last time Netflix debuted a major home page redesign, the streaming service had just over 30 million subscribers and was only starting to make its own original programs. It now has more than 300 million subscribers, has released thousands of original TV shows and movies and has remade the entire entertainment industry in its streaming image.

It’s a moment that the company is marketing as “the new Netflix.”

The new home page

Keep reading this article on The New York Times Media & Advertising.

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