Share to Facebook Share to Twitter Share to Linkedin Sales Online. Working women at their store. They accepting new orders online and packing merchandise … [+] for customer. getty The way that companies connect with their customers and cater to their preferences is paramount in today’s digital world. For years, companies of all sizes relied […]
7 Things You Can Do To Build An Awesome Personal Brand In 2021
Share to Facebook Share to Twitter Share to Linkedin Creating a personal brand is as important today as it ever was—but some of the process has evolved getty I’ve been addressing the importance of digital leadership and personal branding for over a decade. In fact, the original version of this article was created six years […]
How To Implement Culture Change In A 70-Year-Old Company—Without An Employee Rebellion
Share to Facebook Share to Twitter Share to Linkedin Frederico Panetta Frederico Panetta New leadership can mean all kinds of changes at an organization, but the hardest one by far to create and sustain is culture change. This is especially true if the organization has been around for decades. Longtime employees are comfortable with the […]
Simple Mistakes Business Owners Can Learn From
Share to Facebook Share to Twitter Share to Linkedin A salesman in doubt can not find the solution to the problem concept with curvy lined arrows and … [+] question marks drawn on urban wall getty If business owners did everything perfectly the first time through, there would be so many lessons missed along the […]
3 Copywriting Trends Marketers Can Use To Accelerate Results In 2021
Share to Facebook Share to Twitter Share to Linkedin Justin Goff has helped multiple companies skyrocket their sales through his copywriting mastermind. Provided Many business owners want to know which digital channels to leverage in 2021. Although the industry continually evolves, one factor remains constant. Effective writing will always be in style. Justin Goff, the […]
How Covid-19 Has Changed Lean Manufacturing Practices: A Case Study With iBASEt
Share to Facebook Share to Twitter Share to Linkedin Manufacturing is undergoing huge changes, and not just because of the coronavirus pandemic. getty Lean manufacturing is built on the premise that reducing waste, eliminating redundancies, and operating with precision are key to succeeding in the marketplace. In this model, extra inventory equals wasted resources. It […]
The Rise Of The IBuyer And What Your Real Estate Agency Needs To Compete: An Interview
Share to Facebook Share to Twitter Share to Linkedin iBuyers are threatening the traditional real estate brokerage model, but agents like Kevin Feely are … [+] finding ways to go above and beyond. Provided The real estate industry has seen plenty of technological upheavals since the pandemic began. As agents faced the unprecedented uncertainty of […]
How One Company Quietly Became The Leader In Learning Management Systems
Share to Facebook Share to Twitter Share to Linkedin Digital workplace training will continue to be essential long after the pandemic is over getty The word “training” is often associated with boring classes we have to watch at the start of a new job. But the truth is that training is far more than that. […]
3 Key Strategies To Overcome Strong Public Perception
Share to Facebook Share to Twitter Share to Linkedin Solar panels have a lot to offer homeowners, in addition to environmental responsibility. getty When you’re marketing a product or service that the public already has an entrenched opinion about, you’ve got to get creative. The solar panel industry is a perfect example of this. Despite […]
Why Startups Are Leaving Silicon Valley For Tampa: An Interview With Tampa’s First Lady Ana Cruz
Share to Facebook Share to Twitter Share to Linkedin Ana Cruz has been instrumental in helping Tampa grow into a startup-friendly city. Provided For decades now, Silicon Valley has played host to many of the world’s top operating companies, touted as the “startup hub” for both the U.S. and abroad. However, as other cities around […]
3 Reasons Giving Back Is Key To Cultivating A Younger Audience: An Interview With Giuliano Gigliotti
Share to Facebook Share to Twitter Share to Linkedin This Gen Z entrepreneur focuses on giving back in the cannabis industry. Provided Cannabis and community service might not seem like the perfect match at the onset. However, Millennials and Gen-Z make up an overwhelming percentage of legal cannabis users—48% and 17%, respectively. And these demographics […]
Top 5 New And Notable Business Podcasts For 2021
Share to Facebook Share to Twitter Share to Linkedin Over the Wall is one business podcast I’ve been waiting for this month. Over the Wall Chances are you’ve got a go-to podcast or two. After all, they’re ideal for multi-taskers—you can listen while you wait for your computer to update, or for your newest video […]
How Nanit Is Fostering Digital Innovation For New Parents
Share to Facebook Share to Twitter Share to Linkedin Nanit’s app-based baby monitor taps into the Millennial parent mindset. Provided It is no secret that health and wellness technology is having its moment. As Millennials and Gen-Z enter parenthood, the race is on to capture what is now the largest U.S. consumer spending base. Is […]
How Empowering Yourself And Your Marketplace Can Turn Into A Multi-Million Dollar Business
Share to Facebook Share to Twitter Share to Linkedin Leah Kay, the founder of Soulvation Society, an e-commerce brand specializing in quality, … [+] comfortable hair accessories. Leah Kay I’m fascinated by entrepreneurs who discover their companies through an unexpected pivot from a different industry. Rather than focusing on increasing profits, these innovators focus on […]