A Fake Zuckerberg Video Challenges Facebook’s Rules

SAN FRANCISCO — Two weeks ago, Facebook declined to remove a doctored video in which the speaker of the House, Nancy Pelosi, seemed to drunkenly slur her speech. Over the weekend, two British artists released a doctored video of Facebook’s chief executive, Mark Zuckerberg, as a sly comment on the spread of false information online.

Posted to the Facebook-owned social network Instagram, the video shows Mr. Zuckerberg speaking directly into the camera, boasting of nefarious motives behind his online empire.

“Imagine this for a second: one man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures,” he appears to say. “I owe it all to Spectre. Spectre showed me that whoever controls the data controls the future.”

The video is easily recognizable as a fake, in part because the voice paired with the image sounds only marginally like Mr. Zuckerberg. And Spectre is a reference to a fictional, evil organization in James Bond lore. But it serves both as a piece of digital commentary and as a test of the way Facebook handles the spread of false information on its social network.

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The two artists behind the video, Bill Powers and Daniel Howe, did not immediately respond to requests for comment Tuesday evening. Nor did Canny AI, an Israeli advertising start-up that helped create the video.

ImageA fake video of Mark Zuckerberg made the executive appear as though he was boasting about his plans to control the future.

A spokeswoman for Instagram said

Keep reading this article on The New York Times Business.

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