Amazon Uses a Twitter Army of Employees to Fight Criticism of Warehouses

On Wednesday evening, a phalanx of Amazon employees known as “FC ambassadors” began tweeting again about how great it is to work at Amazon.

When the ambassadors see others on social media discussing the brutal working conditions at Amazon fulfillment centers, its anti-union actions or anything else unflattering about the company, they step in to offer an on-the-ground perspective.

They are, at once, warehouse workers and public relations representatives. One ambassador, going by the name Hannah, responded to a thread on Thursday that described poor treatment of Amazon’s workers.

“I suffer from depression too, and at one point I wanted to quit Amazon,” she wrote. “But I realized it was my fault for the problems I was dealing with, and not Amazon’s. I’m allowed to talk to people, but sometimes I don’t want to. Now I have some great coworkers to pass the nights with.”

Another ambassador, going by the name Rafael, responded to an accusation of being a robot.

“That would be a crazy technology to artificialize thoughts,” he wrote. “I am actually a picker inside the FC, (prep itms) and was given a chance to be an ambassador here.”

The FC ambassadors were introduced in 2018 and first attracted attention about a year ago. At the time, Krystal Hu, a reporter for Yahoo Finance, said that the company told her there were 14 FC ambassadors and that they were paid to patrol social media full time. They popped up again in February, when various accounts began spouting anti-union talking points (“unions are thieves” that make it difficult for employers to “discipline,

Keep reading this article on The New York Times Business.

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