Johnny Schembri Discusses The Rise Of His Australian Fashion Brand, BY JOHNNY

BY JOHNNY

BY JOHNNY

In the market for a gorgeous little LBD, or any other color for that matter? Well, of course you are, and you should head over to BY JOHNNY and check out his collection.

Two parts flirty, and two parts a whole lotta fun, expect form flitting dresses that are designed to show you off. There’s something for everyone too, whether your after a midi dress for a cocktail party or a little number (check out the statement ‘birthday dress’) you’ll find a dress (or several) that you’ll fall in love with.

Felicity Carter: How, when, why did you get into the industry?

Johnny Schembri: In between completing my studies and starting BY JOHNNY, I worked in a PR Showroom for a few years. This gave me the perfect foundation to get a greater understanding of the industry and business side to fashion. I started BY JOHNNY in 2009 selling one off designs at the fringe market. I always loved the idea of design a product and seeing it come to life, which brought me to the fashion industry.

JOHNNY BIRTHDAY DRESS

BY JOHNNY

FC: How would you sum up the aesthetic?

JS: Our signature bold aesthetic is very unique, mixing delicate body contouring with sharp shapes, strong silhouettes and bold graphics. Each season offers a strong and concise image and message that is very much; bold and vibrant.

FC: What is luxury to you?

JS: Feeling good, looking good and quality

PRINCE BIAS SLIP MIDI DRESS

BY JOHNNY

FC: What are the cornerstones

Keep reading this article on Forbes Business.

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