Elon Musk, Tesla’s chief executive, on Thursday unveiled the “Cybertruck,” an electric pickup truck that the company hopes will rival Ford’s best-selling F-150 line.
Its design ensured it would certainly stand out on the road. Looking little like traditional pickup trucks, the Cybertruck, which will start at $39,900, has a stainless steel exterior with a triangular roof.
“Trucks have been the same for a very long time,” Mr. Musk said at an event in Los Angeles. “Like a hundred years, trucks have been basically the same. We want to try something different.”
What did Tesla show?
The company unveiled three models: A single-motor rear wheel drive for $39,900, a dual-motor all wheel drive for $49,900, and a tri-motor all wheel drive for $69,900.
The most expensive truck tows 14,000 pounds and can go up to 500 miles on a single charge, Tesla said. Mr. Musk said the truck has the acceleration of a Porsche.
Orders were immediately available on the Tesla website. Production will begin in late 2021, Tesla said.
Mr. Musk led demonstrations that he said would prove the trucks were “really tough, not fake tough.” An assistant smacked the door with a sledgehammer, leaving no dent. Mr. Musk said the doors could withstand a bullet from a 9 millimeter handgun.
A demonstration of window strength did not go as well. The assistant lobbed a metal ball at the driver’s side window, which was immediately cracked. He tried again on the back seat window. That cracked, too.
“Maybe that was a little too hard,” Mr. Musk said.
He gave the rest of the presentation