Mediacom Offered ‘$1.45 Billion-A-Year’ To Make Italian Football Great Again

There is a revolution heading for Italian football – a potential bumper broadcasting rights deal, which could give Italian clubs the boost they have longed for in order to compete with the financial firepower of the biggest English and Spanish sides.

Serie A, the country’s top-flight league, is on the verge of accepting a bid from Spain-based TV production group Mediapro for the broadcasting rights over the next three-year cycle, a total of 380 games from 2021 to 2024.

According to Gazzetta dello Sport, the offer put forward by Mediapro is reportedly worth €1.3 billion ($1.45 billion) per season for domestic broadcasting rights, a sum that Italian football has never seen before.

Spain’s Barcelona-based production company Mediapro logo is pictured during a press conference on … [+] May 31, 2018 in Paris, two days after the group won the rights to broadcast the games for the period 2020 to 2024 in an auction by the French football league. – Spain’s Mediapro, majority-owned by a Chinese investment fund, has strengthened its presence in European sports broadcasting by snapping up the rights to broadcast France’s Ligue 1 football, highlighting the growing interest in China for European football. (Photo by FRANCOIS GUILLOT / AFP) (Photo credit should read FRANCOIS GUILLOT/AFP via Getty Images)

AFP via Getty Images

Currently, pay-TV broadcaster Sky Italia shares live rights with the sports streaming giant DAZN, as part of separate three-year deals worth in the region of €937 million ($1.05 billion) per year.

If the mooted figures are confirmed, the revenues for Serie A would rise by

Keep reading this article on Forbes Business.

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