(Photo by Alexandre Schneider/Getty Images)
In a potentially transformative experiment in the way Hollywood distributes its movies, WarnerMedia said it will debut its blockbuster sequel Wonder Woman 1984 Christmas Day simultaneously in theaters and on its subscription streaming service HBO Max.
In announcing the Wonder Woman decision, WarnerMedia CEO Jason Kilar positioned the move as a fan-friendly experiment in an extraordinary time.
“We see an opportunity to do something firmly focused on the fans: give them the power to choose between going to their local cinema or opening on HBO Max,” Kilar wrote. “Super-fans will likely choose both.”
NFLX to shrink the window between a theatrical debut and a film’s subsequent availability on other distribution platforms such as DVDs, electronic sell-through and online. But most major theater chains are in no position to block anything these days as they cling to solvency amid the pandemic’s closures and a lack of new product.
Debuting a big franchise film like the Wonder Woman sequel on a streaming service simultaneously with a theatrical release represents a big shift in Hollywood tactics that could have long-term impacts.
“The glass is continuing to shatter across the historically rigid sequential release windows of the feature film industry,” wrote industry analyst Rich Greenfield of Lightshed Partners in a post