Black Friday has long been the biggest shopping day of the year, with doorbuster deals inspiring some die-hard shoppers to camp out all night in front of big-box stores.

But as coronavirus cases climb across the country and public health officials beg people to avoid crowds, will stores still try to lure customers inside? And if they do, will customers take the bait and show up?

“This year is going to be a Black Friday unlike any other,” said Kelly O’Keefe, managing partner at the Brand Federation, a consulting firm. “We’re not going to have crowds knocking down Walmart’s door this year. There will be fewer people in stores and there will be much better management of those people.”

Here’s what some of the biggest retailers are doing to keep customers safe on Black Friday this year:

Best Buy

Best Buy said it was selling this year’s new gaming consoles online only, to avoid lines outside stores.

The electronics chain said it would limit the number of customers inside stores to comply with social-distancing guidelines as recommended by the Centers for Disease Control and Prevention. Best Buy also said it would consider limiting store hours, reducing occupancy and shifting to curbside-only pickup service “on a case-by-case basis to help local communities contain outbreaks.”

All pickup orders will now happen curbside, and pickup will be available before and after in-store hours.

The stores will

Keep reading this article on The New York Times Business.