As the Covid-19 pandemic has transformed nearly every industry, it’s also allowed business leaders and entrepreneurs to rethink their strategies.
In new research, a partnership between the Michigan Economic Development Corporation (MEDC) and Forbes Insights, we examined how executives are assessing changes to the workplace and what drives them to specific regions of the country. Remote work, for example, has changed how companies think about where to locate and how to recruit top talent. And areas like Michigan—which has a robust startup ecosystem alongside a low cost of living—are becoming more appealing.
To learn more, we spoke to Scott Cutler, chief executive officer of Michigan-based company StockX, which is an online marketplace for products including sneakers and streetwear. In the video, he shares his journey through this tumultuous time—and the following Q&A offers his insights on StockX’s Detroit roots and why the state is attractive to entrepreneurs.