Under Armour Launches Curry Brand, Leveraging Star Power Of Stephen Curry

Stephen Curry now has his own Curry Brand with Under Armour.

Under Armour

Under Armour’s UAA next step in fully embracing NBA superstar Stephen Curry launches Dec. 1 with Curry Brand. Leveraging the popularity of the sharp-shooting guard in basketball, but also across multiple sports, Curry Brand will feature a mix of footwear, apparel and accessories for a growing number of activities. And a percentage of all Curry Brand’s yearly revenue will get invested in under-resourced communities to create safe places to play. 

“Curry Brand is all about doing good in everything that we do,” Curry says in a statement. “I’ve tried to embody that in my own actions, and I think it’s also something that other people can really get behind no matter where they are in life or what their goals are, sports or otherwise. We all have the ability to impact the next person and to give back in some way, and that’s more important now than ever before.” 

Under Armour, which signed Curry to a footwear sponsorship in 2013, has already given the 31-year-old his own signature shoe, which has crossed over into golf, another of Curry’s favorite sports. The Curry Brand product launch will include a mixture of lifestyle and performance pieces, including a Dec. 11 release of unisex basketball performance footwear. Under Armour says future Curry Brand launches will include running and women’s products. 

Stephen Curry leads Curry Brand for Under Armour.

Trevor M. Smith MORE FOR YOU

Keep reading this article on Forbes Business.

Leave a Reply