Country superstar and current American Idol judge Luke Bryan is relaunching his collaborative beer project with Constellation Brands STZ . Rolled out in early 2020, Two Lane American Golden Lager was available in a seven-state market (Tennessee, Alabama, Georgia, Florida, South Carolina, North Carolina, and Virginia). Initial sales were strong, but as the country started to shut down due to the pandemic, the decision was made on September 1, 2020, to shelve the beer until March of this year.
Country superstar and American Idol judge Luke Bryan with his new beer and hard seltzer.
“Our marketing was focused on the lifestyle myself, and my fans like, people on boats having fun, partying, and all that,” Bryan said. “You know, it just didn’t really tie in with the times at that moment, so we