Gap Inc. Deepens Connection To Consumers With New Loyalty Program

Gap GPS Inc. has announced a new integrated rewards program where credit card holders and loyalty members can earn points while shopping online or in store at Gap, Banana Republic, Old Navy and Athleta. The new program will simplify and streamline the way members earn and redeem rewards by combining the previous credit card and loyalty programs under Navyist Rewards, Gap Good Rewards, Banana Republic Rewards, and Athleta Rewards.

The new program, One Membership. Four Brands., will make it easier for cardmembers and rewards members to earn points, enable them to redeem their rewards faster and create opportunities to give back by donating to one of five charitable funds. Rewards members will receive special perks, bonuses, and exclusive brand benefits upon joining. Regardless of how much they spend or which brand they enroll with, their points will be held in one place.

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Keep reading this article on Forbes Business.

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