CPG Brands Are Looking To Connected Packaging To Connect With Consumers

The pandemic has challenged the consumer industry in unprecedented ways and for consumer brands, it has made two problems particularly acute: First, the need to connect more directly with consumers has become critical in a world of e-commerce and on-demand experiences, while lockdowns and retail closures have made grabbing and keeping shoppers’ attention more competitive than ever. And second, consumer and regulatory demand for transparency about products, their origins and the ingredients they’re made from has become even more urgent and complex.

One solution CPG brands are increasingly adopting to establish more control over their relationships with consumers is connected packaging, which allows shoppers to interact with products by pointing their smartphone at a code printed on a package. The code provides access to information, personalized digital experiences and e-commerce options and enables consumers to interact with the product at the point of purchase in-store or post-purchase once the

Keep reading this article on Forbes Business.

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