‘No Time To Die’ Exposes Key Flaw In Covid-Era Box Office Expectations

Too much box office punditry of the various Covid-delayed blockbusters presumed that each film would meet best-case-scenario expectations in terms of crowd-pleasing quality.

No Time to Die (review) earned another $5.265 million on its fifth day of release, bringing its five-day cume to $67.428 million domestic. That’s a drop of just 24% from its $6.94 million Monday gross, which itself benefited from being both Indigenous Peoples’ Day and Canada’s Thanksgiving. That’s a better hold than even the 36% drop for Skyfall (a $7.215 million Tuesday after an $11.327 million Monday on Veteran’s Day 2012). Alas, it’s a smaller raw “day five Tuesday” gross than Black Widow ($7.7 million), Shang-Chi ($6.6 million), F9 ($6.5 million) and Venom: Let There Be Carnage ($6.27 million).

Most of us were hoping that the film would open with $60 million over its Fri-Sun frame after a $6.3 million Thursday preview and a $23.3

Keep reading this article on Forbes Business.

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