Disney CEO Bob Chapek’s Approach To 2022 And Beyond Includes Three Pillars That Will Guide The Company

The Walt Disney Company DIS has begun to rebound after the devastating closure of its theme parks around the world, movie studios, and pause on most projects due to the ongoing coronavirus pandemic. In a memo recently released to company employees, Bob Chapek, CEO of The Walt Disney Company, outlined three strategic pillars that will guide the company in 2022 and beyond.

“I believe our mission for this year is clear: set the stage for our second century, and ensure Disney’s next 100 years are as successful as our first,” Chapek wrote in the memo. Disney is set to celebrate its 100th anniversary in 2023.

The first pillar Chapek announced is “Storytelling Excellence,” which Chapek called the “Disney Magic.” Disney is known around the world for it’s storytelling, whether that be in the theme parks, through movies, or any other form of media. This is

Keep reading this article on Forbes Business.

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