Box Office: ‘Scream’ Nabs Bloody Good $3.5 Million Thursday

Paramount and Spyglass’s Scream, starring Melissa Barrera, David Arquette, Courtney Cox and Neve Campbell, cut up $3.5 million in Thursday previews. The first three Scream movies opened way before midnight previews, let alone Thursday night screenings, were a par-for-the-course offering for essentially every movie. Scream 4 opened with $1 million in midnight previews in April of 2011, leading to a disappointing $8.2 million Friday and $18.7 million opening weekend. While I’d expect any “part five” sequel to a 25-year-old fan-driven franchise, especially one predicated on twists and turns, to be a little frontloaded, the film has the marketplace essentially to itself over the four-day Martin Luther King Day weekend.

Moreover, reviews are mostly positive (76% fresh and 6.5/10 on Rotten Tomatoes), and those who showed up last night seem to have enjoyed themselves. If you recall, right before everything went to hell Bad Boys for Life was another legacy

Keep reading this article on Forbes Business.

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