Nearly three in four (72%) CMOs agree that marketing is critical to their company’s growth strategy. So shouldn’t retaining your marketing talent be critical too?
If your answer is yes, you must act quickly—almost a quarter (23%) of CHROs think marketing and sales will have the most significant talent gap in the next year. And if you want to maintain or accelerate your position in the market, retention will be hypercritical.
To do that, you’ll need to lead the way in what HR experts are dubbing, The Great Reorientation. Forbes Senior Editor, Jena McGregor, defines this next phase as “an inflection point when an economic downturn could reshape which organizations survive and which ones fall behind, and test their investments in talent development.”