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For the first time, college athletes will be able to earn name, image and likeness compensation by sharing personalized game highlights as a new partnership kicks off between NIL marketplace Opendorse, Twitter, sports technology startup Tempus Ex Machina and the Pac-12 Conference.

During the 2022-23 college football season, Pac-12 football athletes will be able to publish their own highlight clips after games using the Opendorse NIL marketplace. Pre-roll advertising will be secured through Twitter Amplify, running on the video and allowing the athlete to be compensated.

“Twitter has always been and will continue to act as the megaphone for athletes to use their voice,” said David Herman, Senior Partner Manager at Twitter Sports. “Now they can leverage their most impactful moments on the field to earn meaningful NIL compensation. We’re thrilled to roll this program out with PAC-12 football and look forward to expanding it to

Keep reading this article on Forbes Business.

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