You are currently viewing Meet The Female Executives Who Bring Vans US Open Of Surfing, World’s Largest Action Sports Festival, To Life

Despite its name, the Vans US Open of Surfing is more than a surf competition. The festival, which runs for nine days in 2022, includes skateboarding and BMX competitions as well. And since 1959, when the first West Coast Surfing Championship was held, the US Open of Surfing has grown to become the world’s largest action sports festival.

The World Surf League (WSL) has sanctioned the event since 2015; before that, when the WSL was still known as the Association of Surfing Pros (ASP), it began working with IMG, US Open of Surfing owner and operator, since 2001. Vans came on as the title sponsor in 2013.

Today, female executives at each of those companies form the backbone of the event. Together with Huntington Beach, the home of the US Open for six decades, these stakeholders—Cherie Cohen, global chief revenue officer & advisor at WSL; Jen

Keep reading this article on Forbes Business.

Leave a Reply