The country club model is coming to the sport of pickleball.
A group of investors, among them a rear admiral who served 30 years in the U.S. Navy, is investing $180 million to build 15 private, indoor pickleball clubs in Florida. The first location for the venture – known as The Pickleball Club – will open this December near Sarasota’s Lakewood Ranch, one of the nation’s top-selling master planned communities. Additional locations are in planning or the land acquisition stage for Bonita Springs, Port St. Lucie, Fort Myers, Venice and The Villages in Sumter County, with Florida being the prime target, at least to start.
There are other smaller, indoor concepts for the booming sport of pickleball, but nothing yet to this extent. The Pickleball Club is essentially embracing golf’s country club concept, providing a private venue that’s as much focused on the atmosphere and