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Much is being written about the “blending” of physical and digital under the auspices of “unified commerce.” At the same time, we are being inundated by all things metaverse, aka Web3. Are they mutually exclusive? A recent Fast Company article looking at the future of fashion in Web3 begins to fill in some blanks.

If Web1 was about “read” and Web2 was about “read and write,” then Web3 is about “read, write, and own,” says Farfetch Founder and CEO José Neves. Fashion, Neves says, is a deeply human endeavor and a core part of who we are as individuals. Fashion allows us to apply different “masks” based on how we feel, who we want to be, or what we want to portray on any given day. “We always think of technology as enhancing the human interaction between curators, creators, and levels of fashion, as opposed to replacing that

Keep reading this article on Forbes Business.

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