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For Italian rock act Måneskin, success happened anything but overnight.

While their cover of “Beggin,’” first a hit for Frankie Valli and The Four Seasons in 1967, began charting in the U.S. in late 2021 (eventually reaching #13 on the Hot 100 singles chart while topping Rock Airplay), the song’s story actually dates back much further.

Following a performance on X Factor Italia, the track was initially released on Måneskin’s debut EP Chosen in 2017, charting in Italy the following year. The song finally achieved breakout success after the group’s Eurovision win in spring of 2021, cracking the top 10 in nearly 40 countries with success on TikTok further driving the nearly ubiquitous single.

Keep reading this article on Forbes Business.

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