This Friday will be the fourth Black Friday for the giant American Dream mall in the New Jersey Meadowlands. But in a lot of ways it feels like the first real one.
Heading into the big holiday weekend, American Dream, for the first time, finds itself with a critical mass of retail and dining options to complement its entertainment venues, enabling it to be able to host both bargain hunters and experience seekers on what typically has been the biggest shopping day of the year.
Luck also seems to be on the Dream’s side this year. Unlike its first three Black Fridays, when construction delays, then the pandemic, postponed store openings and kept many shoppers at home, this year American Dream is hitting its stride just as analysts and retail experts are predicting Americans are going to enthusiastically return to malls on Black Friday and for the