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“You won’t find a check-out, because there aren’t any” boasts Amazon of its Fresh stores with Just Walk Out (JWO) technology.

However shoppers soon won’t find a store at all at the Dalston, North London location after Amazon announced that the store would close its doors less than two years after opening.

As part of the evolution of shopping, it is clear that we can expect much more fluidity and experimentation in our high streets and that is welcome. Brands need the capacity and opportunity to try and explore solutions with the public without the ‘old-fashioned’ view that something has succeeded or failed just because it did or did not last.

Amazon did seem to have quite the driven strategy to make a mark in the convenience sector, with a growth spurt of almost 20, mainly London-based stores, in quick succession.

From Ealing to White

Keep reading this article on Forbes Business.

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