You are currently viewing The Serendipity, FOMO And Joy Of South-By

The South by Southwest (SXSW) music, film, culture and technology conference that started in Austin in 1987, attracts over 100,000 people every (non-pandemic) year. It is so massive, with dozens of panels every day, music and comedy performances and screenings every night, that no two SXSW experiences are the same. If you have FOMO watching the social media posts fly past during SXSW (it’s called South-by its denizens), it is actually worse if you are here. The panel you skipped to grab a bite with an old friend could turn out to be the best talk of the show. You rely on serendipity and momentary judgements to guide you through a treasure trove of content and people and accept FOMO as inevitable.

I was on the jury for the sixteen world premiere XR Experiences competing for the Grand Prize, and I wrote about it in this story. I saw

Keep reading this article on Forbes Business.

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