The Launch Of Max Could Bring About More Streaming Partnerships

As expected, thirteen months after the merger of Discovery Communications and Warner Media was finalized, Max was launched earlier this week. Max is a combination of HBO Max and Discovery+. It is the latest example, of media companies looking for ways to financially grow and address the concerns of Wall Street.

At its launch, Max will have 35,000 hours of programming, more than twice the amount of HBO Max. The additional content coming from the vast programming library of Discovery-owned cable networks. At the Warner Bros. Discovery WBD upfront, Jon Steinlauf, chief U.S. ad sales officer noted, that on a given night, the audience shares from all WDB networks can exceed 50% share of all cable viewing. As part of their rebrand, Max will be using the tagline “The One To Watch”. According to iSpot, since mid-April, WBD has invested nearly $30 million worth

Keep reading this article on Forbes Business.