You are currently viewing A Top Travel Trend: ‘Set-Jetting’ to Locations From Movies and TV

The phenomenon, in which travelers choose vacation destinations based on beloved, sometimes dark, TV series and films, has become one of the biggest trends in travel.

Have you found yourself dabbling with the idea of spending your next vacation at the White Lotus, a luxury resort famous for its obnoxious guests and regular murders?

Welcome to the world of “set-jetting,” in which the settings of popular movies and TVs shows like “The White Lotus” become pilgrimage sites for fans.

The White Lotus resorts are, of course, fictional. But the Four Seasons properties where the HBO series films are real. And after Seasons 1 and 2, which were set in Maui and Sicily, travelers flocked to those properties, and both reported a tenfold increase in bookings, according to Marc Speichert, the executive vice president and chief commercial officer of Four Seasons Hotels and Resorts. A representative said the company was not able to share

Keep reading this article on The New York Times Business.

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