Entrepreneurs' New Year's Resolutions: Expand, Simplify, Market, Measure

Romy Taormina has found success marketing her company’s Psi Bands

As a business New Year’s resolution for her Psi Health Solutions Inc. of Pacific Grove, Calif., CEO Taormina aims to expand internationally.

“We will be focusing efforts and resources towards international growth and distribution,” said Taormina, a self-described mompreneur.

 “The payoff to us is in additional sales channels, better cash flow management – we collect payment upfront versus having to extend terms to major US retailers – and less risk; it’s a final sale vs a ‘guaranteed’ sale to major U.S. retailers.”

Psi Health plans to attend  international trade shows and apply for government grants to help to support attendance, she said.

Like Taormina, entrepreneurs across a broad spectrum of industries are setting a variety of 2019 goals and resolutions for their businesses and for themselves.

Simplify

The CEO of San Francisco-based apartment search platform Zumper, which Crunchbase reports has raised $77.5 million over several years, looks to focus more on the big picture.

“My new year’s resolution is to vastly simplify Zumper’s business. As a Series C company with 100 employees, we’re still on the early side, but it’s so easy for complexity to creep in nonetheless,” Anthemos Georgiades said.

“Even though my background before Zumper was in strategy consulting at BCG, I still find it surprisingly difficult as a CEO to pull up to 100,000 feet and refocus the business on the one or two strategic things that actually matter,” the CEO explained.

“It’s been so easy to remain in the weeds focused on execution with the rest of the

Keep reading this article on Forbes Small Business.