7 Email Marketing Tricks All Solopreneurs Should Master

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Email marketing works. In fact, it has a median ROI of 122% which is more than 4 times higher than that of other approaches. Eighty-nine percent of marketers claim that email is their primary channel for generating leads. Email marketing isn’t just for mid to large sized businesses eithers. It’s a great tool for small business owners, freelancers and solopreneurs.

Of course the success rates of email campaigns can vary widely. To maximize the effectiveness of your email marketing efforts, try these seven tricks.

1. Master the art of subject lines

We all do it. An email lands in our inbox and we swipe it away without reading. And, we all do it for the same reasons. We look at the sender and subject line and quickly decide that we aren’t interested. Without an engaging subject line, your recipients are likely to have the same reaction.

Fortunately, there are a few, well-proven guidelines that can improve subject line performance. One thing to avoid is using subject lines that are between 60 and 70 characters. This ‘dead zone’ shows no optimization when it comes to open or click-through rates.

Common best practices include:

Using numbers Triggering an emotional response with power words Short subject lines – even single word headlines

2. Give a digital gift

People love freebies and a digital giveaway is a great tool for getting potential clients to open your emails. If you’ve developed any templates, whitepapers, ebooks, downloads, or other content consider leveraging

Keep reading this article on Forbes Small Business.