Most modern businesses understand the importance of using social media to promote their brand and interact with consumers. Indeed, social media is at the core of many companies’ digital strategy, often delivering measurable results in terms of sales, leads and customer service. That said, there are many social media mistakes that we see time and time again: strategic errors that leave leads on the table and opportunities unexplored.
In this blog post, I will focus on just five of them and highlight why they are dangerous from a marketing perspective. If you’re already using social media for your business, great; but how many of these mistakes are you making? And how much better could your social media marketing really be?
You’re not listening to your audience
Your audience is speaking; but are you listening? Sure, you might see notifications appear on your dashboard but they represent a fraction of the social dialogue centered on your business, industry, service, products or competitors.
According to Brandwatch, 96% of people who discuss brands online do not actually follow those brands on social media. As such, business owners have to look beyond their own feeds to keep tabs on that chatter and obtain insights to influence overall strategy.
Utilizing social media listening tools is like turning up the volume on the conversations which represent opportunities for your business. Not only that, but they offer a unique means of researching a market, highlighting consumer demographics, gauging possible interest in