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Surprisingly, it is those whose minds run toward criminal defense who devise marketing plans that dominate. Therefore, perhaps you should consider what we’re calling “criminal defense marketing.”
The practice of criminal law is highly competitive and continuously evolving. Similarly, marketing strategies for small businesses are undergoing rapid change. It can be difficult to identify wasteful aspects of your marketing strategy and simply focus on achieving results. And naturally, you don’t want your competitors to eclipse you.
Thinking like a criminal defense attorney can help you with this process. How can you use the following criminal defense strategies in your marketing plans?
Criminal Defense Tactics in Targeted Marketing
Criminal defense from a client’s point of view is likely the most urgent type of legal need. If someone has been arrested, they have little choice. They must seek legal assistance if they don’t want to languish in prison.
There is a wide range of needs for civil litigation. Similarly, there is a broad range of attorneys for criminal defense.
However, a defense attorney’s clients usually have little allegiance to their lawyers. Therefore, if you need a criminal defense attorney, you might find it difficult to obtain recommendations from former clients. In other words, it can be difficult to obtain reviews of the attorneys you’re considering.
All the same, you must get a clear understanding of the firm and its attorneys. For example, consider the firm of Moses & Rooth, whose attorneys work with clients in cases of criminal defense.
Reviewing their website can give