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It’s finally done—or is it?
Your new mobile app is finished. It’s quality tested, capable and ready for rollout. But it’s missing one vital ingredient—something without which no app will survive. That ingredient is an audience.
Without new users, your app will never truly get off the ground. Most app creators tend to think that the market will naturally choose their app as long as it’s good. That unfortunately isn’t the case. In fact, you have a better chance of making it to the NBA than you have of your mobile app taking off, according to app market researcher John Dinsmore.
If you want to maximize your chances of success, you have to achieve critical mass quickly. That means acquiring and onboarding new users. Though a strictly organic strategy can occasionally drive success, you’re much more likely to succeed by harnessing paid media. With these tactics, we’re going to cover how to rapidly grow your app installs.
1. Use All Available Data
If you want to grow your customer base, you need to understand what your customers want and where they are, which takes measurement. That’s not rocket science—it’s a basic tenet of marketing—but it’s surprising how many entrepreneurs ignore it.
For example, Snapchat advertising’s ability to drive installs of non-gaming apps grew a staggering 75% over the course of H2 2018, according to the AppsFlyer Performance Index,