Change At The Top: How Will McDonald’s New CEO Be Received By Its Franchisees?

NEW YORK, NY – NOVEMBER 04: People walk past a McDonald’s Restaurant following the firing of their … [+] CEO, Steve Easterbrook on November 4, 2019 in New York City. Easterbrook stated “This was a mistake,” after he engaged in a consensual relationship with an employee that violated company policy. (Photo by Kena Betancur/Getty Images)

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Fast food franchise giant McDonald’s has hit the headlines this week for all of the wrong reasons. It was announced by the company in a press release on November 3rd that Steve Easterbrook, who has been steering the helm at McDonald’s as Chief Executive since 2015, had been fired after he was said to have “violated company policy and demonstrated poor judgment involving a recent consensual relationship with an employee”.

Easterbook’s time at McDonald’s has seen him navigate the brand through some rocky waters during a notoriously difficult time for the fast food industry in general, and has encompassed some significant developments in the history of the 64 year old chain. These have included the introduction of new technologies, overhauled menus, store remodels and the introduction of new delivery partnerships.

Easterbrook is succeeded by Chris Kempczinski, previously president of McDonald’s USA. And he leaves his successor with big shoes to fill, having been widely credited with turning McDonald’s performance around and putting them back as front-runners in the fast food race.

But as much as Easterbrook has been hailed as the savior of the burger chain, some of the changes that he introduced during his leadership have not been popular among the

Keep reading this article on Forbes Small Business.

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