Organic and natural cosmetics
Approximately 74 million women in the USA walk out their door each morning wearing some kind of cosmetics. The cosmetic industry in the USA is about $72 billion today and projected to be $390 billion globally by 2024. So, when it comes to cosmetics, what do women want? Women want cosmetic products to deliver on their promises and do them no harm. If a product makes claims about a hero ingredient, say coconut, they expect to see coconut listed as one of the top three ingredients. When a product claims to be an intensive lotion for extremely dry skin, they expect that in addition to water, the product is filled with natural oils and butters that soothe dry cracked skin. When a product says it is all natural, they do not expect to see mineral oil or petrolatum on the ingredient list. They want integrity of claims between what is promoted on the front label and the ingredient list. Well, here is the problem and the opportunity.
Chemicals and contaminants linked to cancer can be found in food, water and many other everyday products. However, no category of consumer products is subject to less government oversight than cosmetics and other personal care products. Although many of the chemicals and contaminants in cosmetics and personal care products likely pose little risk, exposure to some has been linked to serious health problems, including cancer. Many of these chemicals listed below are still found in todays cosmetic products:
Formaldehyde, a known carcinogen
Chemicals that release formaldehyde