How easy do you make it for prospective clients or customers, to spend their money with you?
That may sound like an odd question. After all, every business owner should be making the purchasing process as effortless as possible. As you know, this is often not the case. In fact, we regularly encounter challenges that stop us from choosing a particular vendor.
Thankfully, it’s not that hard to significantly improve your sales (or client acquisition numbers), by paying attention to the following 4 areas.
1. Make it as easy as possible for people to contact you
A common mistake most business owners make, is to require too much information on their contact forms. When someone is making an initial enquiry via your website, you need their email address, name and message. That’s it. Just the most basic details so you can contact them.
Every additional piece of information you’re asking for, loses you enquiries from prospective clients.
Ask for the minimum amount of information to get the maximum amount of enquiries.
It makes absolutely no sense to have unnecessary hurdles in the way, which are reducing the number of enquiries you get. And as you know, fewer enquiries means fewer clients. Remember, you can get whatever information you need, after you’ve connected with them. At this point it’s a lot more comfortable for the prospective client.
You’ll get everything you require, without losing all those valuable enquiries.
2. Be open for business when they need you
Most businesses copy the opening hours of their competitors. A better model, is